CREATIVE DIRECTION / PRODUCT Design / BRAND development
I SERVED AS THE CREATIVE DIRECTOR AND PRODUCT DESIGNER FOR FITS FOR THE LAST 4 YEARS. FITS IS AN AMERICAN MADE, PREMIUM MERINO SOCK COMPANY
THAT FOR A DECADE WAS IN NEED OF A BRAND LIFT. I SERVED AS THE SOLE CReATOR RESPONSIBLE ALL BRAND ASSET DEVELOPMENT FOR DTC AND B2B.
